At the 2023 National Auction Association (NAA) International Auctioneer Championship (IAC) held Friday, July 21 in Oklahoma City, Oklahoma, three questions were asked of the contestants. Here, we note those three questions and our answers to them:
As an auctioneer, how do you balance adopting new technologies while preserving the traditions and integrity of the live bid call?
In your career, how have you given back to the auction industry and what qualities do you bring to the table as a potential IAC champion?
Reflecting on our association’s recent name change, do you think this will make our association more inclusive or exclusive?
As an auctioneer, how do you balance adopting new technologies while preserving the traditions and integrity of the live bid call?
In our current environment, there is certainly property that sells perfectly fine in an online-only format. However, the most valuable, unique, and “emotional” properties in the world sell in live and simulcast events, where the tradition and integrity of the live bid call are paramount. As an IAC champion, I will be known for my bid calling, and bid calling motivates the younger generation to pay attention to the auction industry and find their place in this exciting business — where technology and live bid calling will always have a place.
In your career, how have you given back to the auction industry and what qualities do you bring to the table as a potential IAC champion?
Every auctioneer needs to give back to this industry to help others become more successful and make the auction profession better. The public judges our industry as a whole, and the better every auctioneer and auction company conducts their business, the more sellers, bidders, and buyers will engage our services. Auctioneers will need to continue to carefully monitor new technologies to better serve those clients and customers, which will require constant education. As an IAC champion, I will continue to carry this message to auctioneers all over the United States and do all I can to help our industry flourish in the years to come.
Reflecting on our association’s recent name change, do you think this will make our association more inclusive or exclusive?
NAA rightly considered name changes in 2003-2004 and again in 2011-2012. Here in 2023, it’s the right time to change our association’s name to reflect the current environment. Many auctions today involve an auctioneer and support staff, but many others have no traditional auctioneer, but principals doing photography, marketing, managing software, and a myriad of other tasks to sell at auction without a person called an auctioneer. NAA is uniquely positioned to help all those who are auctioneers and/or sell at auction and this name change clearly sends that message to the industry that we’re more inclusive.
Mike Brandly, Auctioneer, CAI, CAS, AARE has been an auctioneer and certified appraiser for over 30 years. His company’s auctions are located at Mike Brandly, Auctioneer, Brandly Real Estate & Auction, and formerly at Goodwill Columbus Car Auction. He serves as Distinguished Faculty at Hondros College, Executive Director of The Ohio Auction School, and an Instructor at the National Auction Association’s Designation Academy and Western College of Auctioneering. He has served as faculty at the Certified Auctioneers Institute held at Indiana University and is approved by The Supreme Court of Ohio for attorney education.
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