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Writer's pictureMike Brandly, Auctioneer

NAA Community Conversation: Marketing & Management


Annually, National Auctioneers Week is the week leading up to the first Saturday in May – National Auctioneers Day.

National Auctioneers Association members take part in a week-long promotional campaign that highlights the auction method of marketing.

This 2020 National Auctioneers Week is April 27 – May 2, culminating with National Auctioneers Day on Saturday, May 2, 2020. The auction industry across the United States serves individuals, farmers, large and small businesses, non-profits, and other organizations, moving over $250 billion of property from sellers to buyers each year.

Auctioneers sell all kinds of real and personal property each year. Our report in 2018 outlined specifically what major asset classes comprised the auction marketplace: https://mikebrandlyauctioneer.wordpress.com/2019/09/25/the-state-of-the-united-states-auction-market-2018/.

John D. Schultz, AMM will facilitate this discussion in the marketing and management community of practice conversation in celebration of National Auctioneers Week. The details are here:

  1. You must be a National Auctioneers Association member to participate.

  2. Date/time: April 30, 2020, 11:00 a.m. Central Time (US and Canada.)

  3. Link to the conversation: https://auctioneers.org/NAA/Content-and-Tools/National-Auctioneers-Week/register-for-marketing-and-management-conversation.

There never has — nor will be — one single auction where marketing and management didn’t (won’t) play a key role. To find the right buyers, marketing is paramount. Only with proper management can any auction meet commercially reasonable standards.

Finally, here’s the National Auctioneers Association’s National Auctioneers Week 2020 reference page with a complete listing of this week’s activities: https://auctioneers.org/NAA/Content-and-Tools/National-Auctioneers-Week/National_Auctioneers_Week.

Mike Brandly, Auctioneer, CAI, CAS, AARE has been an auctioneer and certified appraiser for over 30 years. His company’s auctions are located at: Mike Brandly, Auctioneer, RES Auction Services and Goodwill Columbus Car Auction. He serves as Distinguished Faculty at Hondros College, Executive Director of The Ohio Auction School, an Instructor at the National Auctioneers Association’s Designation Academy and America’s Auction Academy. He is faculty at the Certified Auctioneers Institute held at Indiana University and is approved by the The Supreme Court of Ohio for attorney education.

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