Mike Brandly, Auctioneer
At auction, is it need or want?
After you have all your needs, it’s okay to have considered some wants, isn’t it? As an auctioneer for nearly 40 years, I can tell you...
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Mike Brandly, Auctioneer
Feb 15, 20163 min read
The Ford F-150 Experiment
At a class recently held by the National Auctioneers Association, an instructor asked auctioneer attendees what they would search on the...
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Mike Brandly, Auctioneer
Jan 21, 20143 min read
Bid calling accuracy matters
All of these auctions have been live auctions with a few coupled with online bidding. So given that, there was an auctioneer (me or one...
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Mike Brandly, Auctioneer
Feb 2, 20112 min read
Bid calling in the United States differs from England
We have written extensively about auctioneer bid calling. For those in the United States, bid calling is nearly all uniform in one...
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Mike Brandly, Auctioneer
Sep 21, 20103 min read
Low starting prices = higher sale prices at auction
Thus the conclusion of the study titled “Starting Low but Ending High: A Reversal of the Anchoring Effect in Auctions“ by Gillian Ku,...
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Mike Brandly, Auctioneer
May 17, 20102 min read
Auctioneer bid calling: Want? Sold! Have & Buyer
At auction schools across the United States, one bid calling technique is almost universal at every school: How the auctioneer ends his...
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Mike Brandly, Auctioneer
Feb 9, 20103 min read
Unethical bid calling #6, The Red Herring
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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Mike Brandly, Auctioneer
Feb 8, 20102 min read
Unethical bid calling #5, The chicken or the egg?
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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Mike Brandly, Auctioneer
Feb 7, 20103 min read
Unethical bid calling #4, Run, Run, Run
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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Mike Brandly, Auctioneer
Feb 4, 20102 min read
Unethical bid calling #3, He loves me; he loves me not …
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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Mike Brandly, Auctioneer
Feb 2, 20102 min read
Unethical bid calling #2, The Have/Want Shuffle
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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Mike Brandly, Auctioneer
Feb 1, 20102 min read
Unethical bid calling #1, The Shadow Bidder
Standard bid calling in the United States involves the auctioneer suggesting a price a bidder might bid, the bidder bidding that amount,...
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