#inducement

Mike Brandly, Auctioneer

Feb 273 min read

Auctioneer: “We put a deal together”

Auctioneers tell me that they had a “seller confirmation” auction and the seller had a “secret reserve” and the auction didn’t reach that...

Mike Brandly, Auctioneer

Jan 113 min read

Auction urgency or a possible deal?

Those in the auction business know more about the auction business than those outside of it. For example, while auctions have “urgency”...

Mike Brandly, Auctioneer

Jan 33 min read

Disclaiming value and results

Should auctioneers guarantee their sellers any certain results from the auction of their property? Should sellers be persuaded to sell at...

Mike Brandly, Auctioneer

Dec 6, 20233 min read

Auctioneer Dialetheism

When I attended auction school I was told two things I’ve repeated my entire life thereafter to other auctioneers. In fact, I’ve heard...

Mike Brandly, Auctioneer

Dec 4, 20233 min read

Auctions, urgency, and omission

Almost all auctions use a sense of urgency in that bidders must make up their minds quickly. A live auctioneer may only take bids for 30...

Mike Brandly, Auctioneer

Nov 27, 20232 min read

Not looking for a possible deal?

I’m sometimes mystified by how some auctioneers view their business model. We’ve held for decades that all auction bidders/buyers are...

Mike Brandly, Auctioneer

Oct 10, 20233 min read

Auctioneers’ reputations & messaging

Let’s say it’s 1930 — for example — auctioneers were primarily known in their “community” and we knew his or her spouses, their kids’...

Mike Brandly, Auctioneer

Feb 19, 20202 min read

Auction advertising that’s “just enough” information

Auctioneers for 100’s of years have placed “… and many more items too numerous to mention” at the bottom of each advertisement —...

Mike Brandly, Auctioneer

Jan 29, 20163 min read

The word “auction” in auction marketing?

For example, if an auctioneer was selling 5,100 acres of farm land, the advertisement should read “5,100 Acres Farm Land Selling at...