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Mike Brandly, Auctioneer
Feb 27, 20243 min read
Auctioneer: “We put a deal together”
Auctioneers tell me that they had a “seller confirmation” auction and the seller had a “secret reserve” and the auction didn’t reach that...
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Mike Brandly, Auctioneer
Jan 11, 20243 min read
Auction urgency or a possible deal?
Those in the auction business know more about the auction business than those outside of it. For example, while auctions have “urgency”...
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Mike Brandly, Auctioneer
Jan 3, 20243 min read
Disclaiming value and results
Should auctioneers guarantee their sellers any certain results from the auction of their property? Should sellers be persuaded to sell at...
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Mike Brandly, Auctioneer
Dec 6, 20233 min read
Auctioneer Dialetheism
When I attended auction school I was told two things I’ve repeated my entire life thereafter to other auctioneers. In fact, I’ve heard...
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Mike Brandly, Auctioneer
Dec 4, 20233 min read
Auctions, urgency, and omission
Almost all auctions use a sense of urgency in that bidders must make up their minds quickly. A live auctioneer may only take bids for 30...
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Mike Brandly, Auctioneer
Nov 27, 20232 min read
Not looking for a possible deal?
I’m sometimes mystified by how some auctioneers view their business model. We’ve held for decades that all auction bidders/buyers are...
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Mike Brandly, Auctioneer
Oct 10, 20233 min read
Auctioneers’ reputations & messaging
Let’s say it’s 1930 — for example — auctioneers were primarily known in their “community” and we knew his or her spouses, their kids’...
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Mike Brandly, Auctioneer
Feb 19, 20202 min read
Auction advertising that’s “just enough” information
Auctioneers for 100’s of years have placed “… and many more items too numerous to mention” at the bottom of each advertisement —...
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Mike Brandly, Auctioneer
Jan 29, 20163 min read
The word “auction” in auction marketing?
For example, if an auctioneer was selling 5,100 acres of farm land, the advertisement should read “5,100 Acres Farm Land Selling at...
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