Mike Brandly, AuctioneerMar 26, 20212 min readThe auctioneer really doesn’t pay lessWe wrote about auctioneers purchasing and not paying any less nor more than anyone else, despite charging commission. That treatise can...
Mike Brandly, AuctioneerNov 3, 20162 min readCome get a bargain?Let’s start with this premise: Auction marketing is distinctly different than other marketing. Retail operations need buyers and when...
Mike Brandly, AuctioneerApr 13, 20153 min readValue anchoring in the auction businessYou can listen to an auctioneer value anchoring at virtually any live auction in the United States any day of the week at over 2,500 live...
Mike Brandly, AuctioneerAug 25, 20143 min readAuctioneer doesn’t pay full price?We previously wrote more about our operation here: http://mikebrandlyauctioneer.wordpress.com/2014/05/27/auctioneers-and-d-u-s-t/ Another...
Mike Brandly, AuctioneerMay 27, 20123 min readFair and squareJ.C. Penney believed that customers were yearning for a more fair, honest, straightforward pricing model. This new model would have no...