Mike Brandly, Auctioneer
Consumers and “auctions”
Instead, John notes, they are searching using terms such as “buy” and “for sale” when looking to purchase something. The implication...
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Mike Brandly, Auctioneer
Feb 15, 20163 min read
The Ford F-150 Experiment
At a class recently held by the National Auctioneers Association, an instructor asked auctioneer attendees what they would search on the...
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Mike Brandly, Auctioneer
Jan 29, 20163 min read
The word “auction” in auction marketing?
For example, if an auctioneer was selling 5,100 acres of farm land, the advertisement should read “5,100 Acres Farm Land Selling at...
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Mike Brandly, Auctioneer
Aug 4, 20152 min read
When can the auctioneer change terms?
Let’s say an auctioneer has a live auction scheduled with online pre-bidding beginning several days prior. How would terms such as,...
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Mike Brandly, Auctioneer
Jun 25, 20152 min read
Auctioneers and signs
Auctioneers use a variety of marketing platforms — techniques — to advertise and promote property. Today, auctioneers use newspapers,...
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Mike Brandly, Auctioneer
Apr 27, 20152 min read
Auction marketing — push or pull?
This advertising was sometimes augmented with mailings (postcards, letters and catalogs) along with signs and putting up fliers around...
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Mike Brandly, Auctioneer
Jun 17, 20142 min read
21 ways auctioneers denote age
“Antique chest of drawers,” “Vintage jewelry,” and “Retro clothing and costumes” all suggest a certain time frame or age of personal...
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Mike Brandly, Auctioneer
May 27, 20144 min read
Auctioneers and D U S T
Our average crowd numbers right around 250. We’ve had over 700 in attendance when our inventory was widely varied and interesting, and...
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Mike Brandly, Auctioneer
May 5, 20143 min read
Do buyers find property or does property find them?
In fact, there was a lot less searching then, as before the Internet, many times people didn’t even know they wanted something because...
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Mike Brandly, Auctioneer
Feb 11, 20143 min read
… and many more items too numerous to mention
I’ve talked about … for lack of a better word … seductive words used in auction advertising. One such is “absolute,” where everything is...
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Mike Brandly, Auctioneer
Oct 23, 20133 min read
Auctions where nobody shows up?
In the United States today, there are well over 1 million auctions held every year — maybe even 2 million. And, in the history of...
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Mike Brandly, Auctioneer
Oct 14, 20132 min read
Can auctioneer say, “We don’t charge a buyer’s premium?”
A smaller regional auction firm conducts real estate auctions and does not charge a buyer’s premium. The large nationwide firm notes in...
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Mike Brandly, Auctioneer
Sep 19, 20132 min read
The word “estate” in the auction business …
When an auctioneer says the word, “estate” what does he or she mean? The word “estate” has long roots, dating back to the 13th century....
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Mike Brandly, Auctioneer
Aug 8, 20133 min read
Public auction invitations
Bob has had live auction crowds ranging from only a few bidders to over 1,000 bidders. He normally attributes the size of his crowd to...
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Mike Brandly, Auctioneer
Jun 30, 20132 min read
Where exactly is that auction?
I told him, “1427 West 1st, in Grandview, 1:00 p.m.” Of course, he knew where (and when) I was talking about — we were standing in...
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Mike Brandly, Auctioneer
Mar 3, 20132 min read
Look at my auction: AuctionZip Auctioneer ID # 9281743
Stuart was teaching a class at the West Virginia Auctioneers Association Convention last month. He suggested that there were good ways...
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Mike Brandly, Auctioneer
Feb 15, 20132 min read
The words “Selling at auction …”
For decades, all over the United States, auctioneers have been saying in marketing materials: “Selling at auction …” denoting a time and...
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Mike Brandly, Auctioneer
Nov 18, 20122 min read
Announcements made day of sale take precedence?
Sometimes it’s “… all prior printed material,” or, “… all prior announcements and printed material,” or, “… any other information either...
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Mike Brandly, Auctioneer
May 6, 20123 min read
I won’t take less than … but the bidding starts at?
I was emailed a real property auction flyer the other day. Presumably to see what a great job of marketing the auctioneer did. In bold...
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Mike Brandly, Auctioneer
Feb 3, 20115 min read
Misleading auction advertising
As an auctioneer, I have written 1,000’s of auction advertisements. As Executive Director of The Ohio Auction School, I have taught...
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