Mike Brandly, Auctioneer
Absolute auction, and can I cancel?
So, the question is: “Absolute auction, and can I cancel?” The short answer is “yes” despite what you are largely reading online and...
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Mike Brandly, Auctioneer
Nov 21, 20233 min read
Who are these “right” bidders?
We’ve said it. Many auctioneers have said it. We need (or secure) the “right” bidders for your auction. But, who are they? Do they...
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Mike Brandly, Auctioneer
Aug 3, 20232 min read
Auctioneer or the property?
I watch auctioneers sort of advertising property on the Internet — with video — of the auctioneer talking about the property. Given this...
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Mike Brandly, Auctioneer
May 8, 20232 min read
Auctioneers are being misled …
Time and time again, auctioneers are trying to find the “right platform” to use for their online auction. Their concerns, however,...
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Mike Brandly, Auctioneer
Apr 18, 20233 min read
White-label platforms outperform marketplaces?
This is being proposed by largely white-label platform users — that their non-marketplace platforms outperform marketplace platforms. ...
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Mike Brandly, Auctioneer
Dec 12, 20222 min read
What makes any auction work?
What makes any auction work? We’ve held well over our entire career that a successful auction must have the “prospect of a deal” along...
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Mike Brandly, Auctioneer
Nov 29, 20213 min read
Where’s the [auction] link?
Auctioneers regularly share their auctions on social media platforms. This benefits their clients by exposing the auction to more people....
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Mike Brandly, Auctioneer
Feb 22, 20213 min read
An auction platform is free for buyers and sellers?
Nothing quite gets people’s attention more than the word, “free.” Of course, there is another phrase that gets considerable attention —...
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Mike Brandly, Auctioneer
Jan 11, 20213 min read
You’re not advertising my auction on Facebook?
We discussed a few months ago the issue of auctioneers not advertising their auctions in certain places because they disagree with that...
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Mike Brandly, Auctioneer
Dec 16, 20203 min read
What is “sufficient marketing” for an auction?
Auctions should be advertised (or marketed) sufficiently. As well, auctions should not be advertised insufficiently. So, what’s...
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Mike Brandly, Auctioneer
Dec 15, 20203 min read
Our reserve “rules” we make up
I think I’ve seen almost every rule an auctioneer has for having (and/or not disclosing) the reserve price — including “sellers might or...
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Mike Brandly, Auctioneer
Nov 30, 20202 min read
Auctioneers not advertising certain places …
Auctioneers are charged with maximizing their client’s (seller’s) position — raise the most money, clean the warehouse completely out,...
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Mike Brandly, Auctioneer
Oct 5, 20202 min read
You’re not marketing your auction
We’ve held that actually auctioneers only need “alpha” and “beta” (the highest possible bidder and the next highest possible bidder) and...
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Mike Brandly, Auctioneer
May 26, 20203 min read
As-is with inspection or return policy if not
First, let’s define some terms here: Express warranties are statements of fact and/or promises that the property will conform to the...
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Mike Brandly, Auctioneer
May 14, 20203 min read
Can auctions misrepresent supply?
Say an auctioneer puts up for auction 100 western saddles dating from the 1950s to the 1970s. For an online auction, bidding takes place...
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Mike Brandly, Auctioneer
May 13, 20202 min read
I’m from the … and I’m here to help auctioneers?
https://mikebrandlyauctioneer.wordpress.com/2020/05/04/what-auctions-have-always-been-boiling-frogs/. Our story was in response to the...
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Mike Brandly, Auctioneer
Apr 14, 20202 min read
3 weeks of consecutive advertising?
Some jurisdictions have more recently permitted online (Internet) advertising to substitute for newspaper advertising. Nonetheless, what...
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Mike Brandly, Auctioneer
Apr 3, 20203 min read
Auctioneers and electronic content: webinars, podcasts, video, blogs …
As well, what is “SEO?” SEO stands for “Search engine optimization.” We’ll also talk here about why auctioneers (or anyone) should be...
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Mike Brandly, Auctioneer
Mar 31, 20202 min read
Just get it online, no matter the platform?
So what’s the “best” online auction platform? What criteria are used to choose the “right” platform? We would think traditional...
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Mike Brandly, Auctioneer
Mar 11, 20202 min read
AuctionZip.com and this “other site”
AuctionZip.com and this “other site” are both auction calendar websites, where auctioneers can post upcoming auctions. Recently,...
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