Mike Brandly, Auctioneer
Are you guys having an auction on …?
Often times, that phone call or visit involved me being asked, “Are you guys having an auction on Sunday?” (for example) as the...
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Mike Brandly, Auctioneer
Apr 27, 20152 min read
Auction marketing — push or pull?
This advertising was sometimes augmented with mailings (postcards, letters and catalogs) along with signs and putting up fliers around...
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Mike Brandly, Auctioneer
May 5, 20143 min read
Do buyers find property or does property find them?
In fact, there was a lot less searching then, as before the Internet, many times people didn’t even know they wanted something because...
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Mike Brandly, Auctioneer
Aug 8, 20133 min read
Public auction invitations
Bob has had live auction crowds ranging from only a few bidders to over 1,000 bidders. He normally attributes the size of his crowd to...
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Mike Brandly, Auctioneer
Jun 30, 20132 min read
Where exactly is that auction?
I told him, “1427 West 1st, in Grandview, 1:00 p.m.” Of course, he knew where (and when) I was talking about — we were standing in...
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Mike Brandly, Auctioneer
May 8, 20133 min read
Auctioneers have to excite their bidders?
Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You...
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Mike Brandly, Auctioneer
Apr 17, 20132 min read
The cost shift in auction advertising
The auctioneer I worked for was a fairly busy auctioneer, holding 1-2 personal property auctions per week in the Columbus, Ohio area. For...
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Mike Brandly, Auctioneer
Mar 1, 20134 min read
Bidding on auction items on the Internet
In regard to personal property, they can go to a store or retail outlet, warehouse outlet, a mall, a flea market, a yard sale, a garage...
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Mike Brandly, Auctioneer
Oct 13, 20123 min read
Online platform owns the bidders’ email addresses?
Tim conducts auctions every other week at his 7,000 square foot auction facility just outside of town. Years ago, Tim decided to augment...
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Mike Brandly, Auctioneer
May 1, 20123 min read
Auction atmospheres
Almost all of these auctions, since 500 B.C. — over 2,500 years — have been live auctions. In other words, an auctioneer stands in...
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Mike Brandly, Auctioneer
Mar 16, 20123 min read
Are Internet auction laws necessary?
By 2007, upwards of $80,000 in goods and services sold on www.ebay.com every minute of every day. Today at various times just as much or...
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Mike Brandly, Auctioneer
Sep 24, 20113 min read
High bidder doesn’t win?
As we’re waiting for our entrees to arrive to our table, I asked him a question: “Have you ever had two bids of the same amount come in...
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Mike Brandly, Auctioneer
Aug 28, 20113 min read
Different increments for different bidders?
In other words, can an auctioneer have Julie on at $500 and ask (demand) Rachel bid $525 to outbid Julie, and when Rachel bids $525, then...
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Mike Brandly, Auctioneer
Aug 7, 20113 min read
Online auctions lack a crucial element
Justin went on to describe what was lacking … “That a computer can’t put its hand on your back and tell you to bid on more time.” He also...
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Mike Brandly, Auctioneer
Jul 4, 20114 min read
Price fixing at auction
The story goes, in part, that Pritchard and Juno conspired to “appraise” a Confederate Civil War sword on the Antiques Roadshow...
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Mike Brandly, Auctioneer
Feb 19, 20114 min read
What is auction fraud?
In talking with other auctioneers about fraud, as well as others including auction buyers and sellers, there are considerable differences...
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Mike Brandly, Auctioneer
Feb 8, 20112 min read
Internet Auction Calendars
My intent in this article is to focus on the paramount characteristic of any Internet auction calendar — the number of people who look at...
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Mike Brandly, Auctioneer
Feb 3, 20115 min read
Misleading auction advertising
As an auctioneer, I have written 1,000’s of auction advertisements. As Executive Director of The Ohio Auction School, I have taught...
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Mike Brandly, Auctioneer
Jan 24, 20114 min read
Why didn’t it sell at auction?
A large real estate firm is holding a ballroom auction of bank owned properties, and about 40% don’t sell after being put up for auction....
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Mike Brandly, Auctioneer
Dec 21, 20104 min read
What is a Penny Auction?
Saturday arrives, and Sarah goes out to her car in order to drive to her weekend destination. She pulls up to a parking place just...
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